New York, N.Y.—Girl Scouts from six U.S. councils are exploring the importance of energy efficiency and conservation and discovering ways to make an impact on the environment through a grant project funded by Trane, a leading global provider of indoor comfort systems and services.

Trane employees will engage in activities with Girl Scouts to help them understand how proficiency in science, technology, engineering and mathematics can make a difference in their communities and the wider world around them.

“We know that girls care deeply about the environment, and this is a wonderful opportunity for them to not only learn about energy efficiency and conservation, but conduct an actual energy audit,” said Kathy Cloninger, Chief Executive Officer of Girl Scouts of the USA.

Trane volunteers, in partnership with council staff members, will work with girls to take action around energy efficiency as part of the Girl Scout Leadership Experience, the new leadership program. Girl Scout Juniors in grades four and five will team with Trane volunteers to conduct a building energy audit and other activities to learn about energy efficiency and conservation in buildings.

“Buildings consume more energy than any other sector in the United States,” said Jeff Watson, Vice President of Hussmann and Trane in North America. “Equipping girls with the skills needed to make buildings more efficient today will help ensure a better environment tomorrow.”

Most of the projects at councils in California, Indiana, Minnesota, Missouri, New Jersey and New York will take place in late March and April.

The newly implemented Girl Scout Leadership Experience program engages girls in discovering themselves, connecting with others and taking action to make the world a better place. The first series of books for Girl Scouts that incorporates the leadership model, known as Journey books, was introduced in 2008. The second series of Journey books, It’s Your Planet—Love It, had an environmental theme and was published in the summer of 2009.

In addition to the collaboration with Trane employee volunteers, the grant from Trane supported the development of the It’s Your Planet—Love It Journey book for Girl Scout Juniors that focuses on energy and helps girls perform a simple building energy audit, analyze the results and present their findings and possible solutions.

CONTACTS:
Girl Scouts of the USA
Victor Inzunza 212.852.8529
vinzunza@girlscouts.org

NEW YORK, N.Y.—The increased scrutiny of the fashion industry and its use of ultrathin models isn’t without validation, as nearly 9 in 10 American teenage girls say that the fashion industry is at least partially responsible for “girls’ obsession with being skinny,” according to Beauty Redefined, a national survey released today by the Girl Scouts of the USA.

The nationwide survey, which included more than 1,000 girls ages 13 to 17, finds many girls consider the body image sold by the fashion industry unrealistic, creating an unattainable model of beauty. Nearly 90 percent of those surveyed say the fashion industry (89 percent) and/or the media (88 percent) place a lot of pressure on them to be thin. However, despite the criticism of this industry, three out of four girls say that fashion is “really important” to them.

A substantial majority of those surveyed say they would prefer that the fashion industry project more “real” images. Eighty-one percent of teen girls say they would prefer to see natural photos of models rather than digitally altered and enhanced images. Seventy-five percent say they would be more likely to buy clothes they see on real-size models than on women who are super skinny.

In addition to celebrities and fashion models, the study also showed that peers (82 percent), friends (81 percent), and parents (65%), are strong influences in how teenage girls feel about their bodies. Girl Scouts of the USA, who partner with the Dove® Self-Esteem Fund to offer self-esteem programming for girls nationwide, will be focusing their core leadership program to address the issue through its uniquely ME!, program.

“The fashion industry remains a powerful influence on girls and the way they view themselves and their bodies,” said Kimberlee Salmond, Senior Researcher at the Girl Scout Research Institute. “There is little question that teenage girls take cues about how they should look from models they see in fashion magazines and on TV and it is something that they struggle to reconcile with when they look at themselves in the mirror.”

The Girl Scout survey comes amid continuing controversy over super thin models, so-called “size zeros.” Critics say the models are dangerously underweight and have charged that the fashion industry’s preference for waif-like women has led to models engaging in obsessive dieting and extreme weight loss, as well as set a poor example for teenage girls. Fashion shows in Madrid, Milan and elsewhere now ban models below a certain body-mass index.

This topic, along with the survey results, will be the focal point of a media event held at Bryant Park Hotel on February 10, 2010, one day before New York City’s legendary Fashion Week begins. With celebrity panelists and expert guests, Girl Scouts of the USA hopes to address the impact of fashion on girls.

The health implications of the preoccupation with super thinness are serious. Nearly one in three girls say they have starved themselves or refused to eat in an effort to lose weight. In addition, 42 percent report knowing someone their age who has forced themselves to throw up after eating, while more than a third (37 percent) say they know someone their age who has been diagnosed with an eating disorder.

The survey, conducted by the youth research firm Tru, also found most teenagers consider weight loss measures—even some of the more extreme— acceptable. Twenty-five percent say it’s acceptable for girls their age to take appetite suppressants and/or weight-loss pills, and nearly one in five consider plastic surgery and/or weight-loss surgery acceptable.

CONTACTS:
Girl Scouts of the USA
Josh Ackley 212.852.8038
jackley@girlscouts.org

New York, N.Y. —Two leading nonprofit organizations have joined forces to help girls take action to improve the environment and their communities by promoting green schools. Girl Scouts of the USA (GSUSA) will team with the U.S. Green Building Council (USGBC) to leverage local Girl Scouts Forever Green projects as part of USGBC’s National Green Schools Campaign. Girls will team with USGBC volunteers throughout its extensive chapter network to develop and use their leadership skills to significantly impact the environment by working in schools and throughout their communities to save energy, conserve water, increase green space, improve air quality and reduce waste.

The announcement of the GSUSA/USGBC partnership coincides with the mass market release of the Girl Scouts’ new series, It’s Your Planet–Love It! The environmentally-themed books help girls tackle issues of conservation, pollution and renewable and reusable resources and challenge them to take the lead in protecting the planet. The series, developed for girls in grades K-12, uses lessons and exercises that focus on leadership development.

“The environment—protecting it, preserving it, and understanding it—is a tremendously important issue to today’s girls. This new partnership is a great opportunity to combine their passion and energy with USGBC’s knowhow and organization to make a significant difference in the future environmental footprint of America’s schools,” said Kathy Cloninger, CEO, GSUSA.

Green schools cost less to operate, freeing up resources to truly improve students’ education. Across the country, school districts large and small are realizing the benefits of green schools. Students, parents, teachers and community members are making the difference, by letting decision makers know they want their schools built, operated, and maintained green. The Green Schools Campaign provides a natural way for Girl Scouts to apply their environmental lessons in their own educational community.

USGBC is committed to a prosperous and sustainable future through cost-efficient and energy-saving green buildings. USGBC launched the National Green Schools Campaign in 2007, with the ambitious goal to provide a green school for every child in America within a generation. Through this campaign, USGBC supports federal, state and local initiatives that advance the green schools movement.

“Through our partnership with the Girl Scouts of the USA, we have the potential to reach and inspire millions of girls – America’s future leaders – to impact the way school buildings are designed, built and operated, enabling a healthier and environmentally responsible built environment for future students and teachers,” said Rick Fedrizzi, President, CEO & Founding Chair, USGBC.

Tens of thousands of Girl Scouts throughout the country are engaged in environmentally friendly projects in their communities as part of the Forever Green initiative. Forever Green projects are part of a range of activities leading up the 100th anniversary of Girl Scouts in 2012.

CONTACTS:
Girl Scouts of the USA
Josh Ackley 212.852.8038
jackley@girlscouts.org

U.S. Green Building Council
Ashley Katz 202.742.3738
akatz@usgbc.org

It’s been a great year, and I wish I’d have been able to post more for you, but I’m just getting warmed up.  I wish you all a very fantastic Christmas and a terrific new year.  I pledge to be able to post more badge work activities in 2010 as I upgrade my badge books to the current versions as a Christmas present to myself!

To you & yours, Merry Christmas!

This is a sponsored guest post written by a Press Release on behalf of PBM Products. Post powered by Sponzai.

GORDONSVILLE, VA., December 2 , 2009—PBM Products, LLC, a leading infant formula company that supplies store-brand infant formulas to Walmart, Sam’s Club, Target, Kroger, Walgreens, and other retailers, has received a favorable jury verdict and a $13.5 million damages award in its false advertising lawsuit against Mead Johnson & Co., the operating subsidiary of Mead Johnson Nutrition Company (NYSE: MJN) (“Mead Johnson”), the makers of the national-brand Enfamil® LIPIL® Infant Formula. Mead Johnson is 83 percent-owned by Bristol-Myers Squibb.

PBM’s lawsuit claimed that Mead Johnson engaged in false and misleading campaigns against PBM’s competing store-brand of infant formulas, suggesting they do not provide the same nutrition as Mead Johnson’s brands. PBM’s store-brand infant formulas cost up to 50 percent less than Enfamil® LIPIL®. The $13.5 million in damages awarded by the jury in the United States District Court for the Eastern District of Virginia is one of the largest damages awards ever for a false advertising case.

“This decision by a jury of the people confirms that Mead Johnson’s ads have been false in suggesting that there is a nutritional difference between our store-brand formula products and their products, when in fact the only major difference is price,” said PBM CEO Paul B. Manning. “Despite Mead Johnson’s scare tactics, parents are assured that PBM’s formula products are as high quality and nutritious as Mead Johnson’s.”

U.S. District Court Judge James R. Spencer issued his written rulings yesterday following the November 10^th jury verdict. Judge Spencer’s written rulings permanently enjoined Mead Johnson from making any false statements concerning PBM’s infant formula, including the claims Mead Johnson previously made in Enfamil advertising that “It may be tempting to try a less expensive store brand, but only Enfamil LIPIL is clinically proven to improve brain and eye development,” and “there are plenty of other ways to save on baby expenses without cutting back on nutrition.”  The Court also ordered Mead Johnson to retrieve from the public domain all advertising or promotional materials containing these or any other false claims about PBM’s store brand infant formula.

The details of the decision and the complaint are posted online in full at:

• http://www.pbmproducts.com/docs/Order_Laches.pdf
• http://www.pbmproducts.com/docs/PBM_Complaint_MJ_III_LIPIL.pdf

The nutritional supplements under examination in the case are two fats, DHA (docosahexaenoic acid) and ARA (arachidonic acid), which Mead Johnson calls “LIPIL®” solely for marketing purposes and touts as promoting infant brain and eye development. PBM’s claim focused on Mead Johnson’s direct mailing to more than 1.6 million parents of an alarming blurry picture of a child’s cartoon duck next to a clear picture of the same image which suggested that anything other than the Enfamil LIPIL® blend of ingredients is inferior and will result in poor eye and brain development. Other parts of the false advertising campaign consist of statements that only Enfamil LIPIL has been proven to confer visual and mental benefits on infants, and store-brand formulas are a “cut-back in nutrition” compared to Enfamil.

PBM successfully argued that these advertisements were false and misleading especially since PBM store- brand infant formulas have the same nutrients at the same levels as Enfamil. PBM infant formulas are formulated to contain DHA and ARA, and are sourced from the same supplier in amounts which equal or exceed the DHA and ARA in Mead Johnson’s Enfamil LIPIL®.

This decision marks the third time PBM Products has sued Mead Johnson for false advertising claims. On the prior occasions Mead Johnson admitted that it made false claims about PBM’s products. It is also the first false advertising case to focus on the issue of DHA and ARA nutritional ingredients in formula, which were introduced into the market in 2003 and have become a staple in recent years by many brands as key components for infant development.

“This jury verdict should send a significant and clear message to Mead Johnson about the way it conducts marketing and advertising for its brands,” said Manning. “This lawsuit also demonstrates our complete commitment to defending our products and the valuable brands of our retail partners.”

“As a parent and supporter of children’s medical research, I take a personal responsibility in assuring our customers that the products we produce are healthy and nutritionally equivalent to brand names like Enfamil® LIPIL®. It is important, especially now, for parents to know that there are lower priced yet highly nutritious store-brand formulas that will provide the same benefit to their children as any national brand name formula product,” Manning added.

The U.S. infant formula market is estimated at $3.4 billion and the global market is estimated at $7.9 billion.

All of PBM’s formulas, and for that matter all of U.S. infant formulas, are subject to the exacting standards of the U.S. Food and Drug Administration (FDA), pursuant to the Infant Formula Act of 1980. This legislation vested FDA with the authority to ensure that all infant formula products sold in the United States provide the necessary levels of identified nutrients required for the growth of healthy babies. For more information, visit this FDA link.

PBM Products was represented by the law firm Kramer Levin Naftalis & Frankel LLP. Partners from the firm’s advertising practice, Harold P. Weinberger and Jonathan M. Wagner in New York, led the team.

About PBM
PBM companies specialize in manufacturing, distributing, and marketing consumer food, nutritional, and pharmaceutical products. For more information, visit www.pbmproducts.com.

Enfamil® LIPIL® are registered trademarks of Mead Johnson & Co.

I’ve always got my ear to the ground, and when I saw this I thought it was pretty awesome.  Fabric.com is now selling Girl Scout Fabric themed prints.  I’ve seen more and more Girl Scout crafty things at retail stores (like the scrapbooking kits at my local craft store), but this is really cool for any sewing or other fabric related crafts for troops to take part in.

The fabric is 100% cotton, 44” wide and most are roughly $9 per yard.

The Girl Scouts® Fabric Collection celebrates the spirit of this treasured organization with a combination of fun and colorful designs. Inspirational words mix easily with “Think Green” slogans and the traditional Girl Scouts® cookies. This collection is appropriate for quilting and craft projects as well as apparel and home decor accents.

The collection can be found here.  I promise to find more crafts to share that you can use this fabric for!