Posts Tagged "social media"
The Postal Service will salute the Girl Scouts in 2012 by commemorating the 100th anniversary of an organization credited with helping girls build character and leadership skills. The Celebrate Scouting Forever Stamp can be seen on social media and will be issued next year as part of the centennial celebration.
Using social media to reach broader, more diverse audiences is an initiative that began this month to engage more interest in stamp collecting. Select stamps from the 2012 commemorative program will be previewed one at a time throughout the summer.
“Celebrate Scouting, the ‘sister’ stamp to the 2010 Scouting stamp, pays tribute to scouting organizations for the opportunities and pleasures they have provided millions of youths worldwide,” said Stephen Kearney, manager, Stamp Services.
The stamp features the silhouette of a girl with binoculars looking into the distance. A scene within the silhouette features a girl in mid-stride with a walking stick and backpack on a summer trek. The environment is composed of large redwoods, a lake and a distant forested mountainside with small ferns in the foreground. The sky has a dramatic blue gradation as it appears in early morning or late evening.
The stamp art was created by Craig Frazier of Mill Valley, CA, under the guidance of art director Derry Noyes of Washington, D.C.
Customers may preview the stamps on Facebook at facebook.com/USPSStamps, through Twitter @USPSstamps or on the website Beyond the Perf at beyondtheperf.com/2012-preview. Beyond the Perf is the Postal Service’s online site for the back story on upcoming stamp subjects, first-day-of-issue events and other philatelic news.
Next year’s stamps previewed thus far using social media include the Cherry Blossoms Centennial, Edgar Rice Burroughs, Love Ribbons, John H. Johnson, Bicycling, Celebrating Lunar New Year: Year of the Tiger and the Holiday Celebration Santa and Sleigh stamps.
The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.
We’re everywhere so you can be anywhere: uspseverywhere.com
A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation, 150 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations. With 32,000 retail locations and the most frequently visited website in the federal government, usps.com, the Postal Service has annual revenue of more than $67 billion and delivers nearly 40 percent of the world’s mail. If it were a private sector company, the U.S. Postal Service would rank 29th in the 2010 Fortune 500. Black Enterprise and Hispanic Business magazines ranked the Postal Service as a leader in workforce diversity. The Postal Service has been named the Most Trusted Government Agency six consecutive years and the sixth Most Trusted Business in the nation by the Ponemon Institute.
SOURCE U.S. Postal ServiceRead More
Hershey’s Milk Chocolate Celebrates by Partnering with TheMotherhood to Inspire Families to Share Special Moments with S’mores
National S’mores Day is August 10, and there is no better way to celebrate the occasion than with the delicious combination of purely delicious Hershey®‘s Milk Chocolate, crisp graham crackers and toasted, gooey marshmallows. This summer, Hershey’s Milk Chocolate has partnered with influential social media moms from TheMotherhood, an award-winning web community of 13,000 mothers, to provide sweet and easy tips for families to celebrate National S’mores Day and enjoy S’mores all season long.
“National S’mores Day is another great reason to gather family and friends to enjoy this classic summertime treat,” said Emily McKhann of TheMotherhood. “Combining Hershey’s Milk Chocolate, graham crackers and toasted marshmallows is the perfect way to sweeten any summer day and create lasting memories.”
Tips for Creating S’mores Smiles
S’mores have been a centerpiece of summertime since the recipe was first published in the Girl Scouts handbook in 1927. The classic treat is fun to make and offers families and friends an activity they can enjoy together. Below are some quick and easy tips for enjoying S’mores on National S’mores Day and everyday:
- Family Activity S’mores – Make S’mores a family activity by getting everyone involved. Little ones can be in charge of assembling the graham crackers and Hershey’s Milk Chocolate bars while adults and older children take care of roasting the marshmallows. Once your S’mores are ready, dig in and enjoy this tasty treat together.
- Grilled S’mores – For a fun new way to enjoy S’mores, try making them on the grill! Simply wrap S’mores in aluminum foil and place on a medium-hot grill and cook 1 to 2 minutes on each side. When you’re done you’ll have S’mores that are grilled to perfection.
- Party with S’mores –The next time you’re invited to a summer party, bring S’mores ingredients as your contribution to the gathering. Guests will love making gooey S’mores and you’ll be a hit at the party.
- Summer Vacation S’mores – S’mores aren’t only for camping! Many hotel chains offer fire pits or grilling areas which are perfect for making S’mores to help sweeten your trip and create a new family tradition. Staying home this summer? You can also build S’mores at the park or playground in the designated picnic or grilling area.
Say S’mores and Share Memories
This summer, families can showcase their favorite S’mores memories by visiting Hershey’s Facebook page at www.facebook.com/hersheys to download the Say S’mores application. Families are invited to participate in monthly themed photo contests for a chance to win S’mores-themed prizes, including a camera, photo printing gift card, outdoor fire pit, roasting skewers and all of the ingredients needed to make S’mores.
For more tips on creating S’more’s summertime memories or to participate in the Say S’mores photo contest and view official rules, please visit the Hershey’s brand Facebook page at www.facebook.com/hersheys.
SOURCE The Hershey Company
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Just when you thought it was safe to embrace social media!
Earlier this year, Wild Freeborn (yes, that’s her real name) posted a YouTube video, with the help of her dad, with an enthusiastic pitch: “Buy cookies! And they’re yummy!” They set up an online order system where customers in their area could purchase Tagalongs, Thin Mints and Samoas. Within two weeks, 700 orders came in.
But Wild Freeborn’s e-commerce plan hit a major snag. The Girl Scout Cookie Program, which according to Newsweek “bills itself as the largest program to teach entrepreneurship to young girls,” says it prohibits all online sales of its cookies — primarily because of safety reasons. Its guidelines state that Internet use should only be for advertising.
I understand the drive for a parent to do what he can to help his daughter sell more boxes. But the rules are there for a reason, and you should adhere to those rules. This father knowingly broke a rule. Some people have criticized the Girl Scouts for not allowing cookie sales online, but I don’t think those people understand that the policy is there to keep it fair and safe for the girls participating. People may not realize that Girl Scouts don’t make a ton of money on the cookie sales. The primary goal of the cookie sale, along with the fall nut & calendar sale, is to teach the girls entrepreneurial skills along with the life lessons of honesty and fairness. The lessons learned from selling cookies is the main point of the exercise, not to harass you outside your local super market to buy some Thin Mints to line their pockets.
[Bryan Freeborn] told Matt Lauer of the “Today Show” last week, “We knew there was a policy that it wasn’t OK, but we thought we were taking orders and promoting the cookies and we seemed to think that was within the spirit of the rules. The whole intent was to help my daughter meet her goals, utilizing up-to-date marketing principles.”
He knew there was a rule against this, and yet let his daughter break those rules to meet her goal to go to camp. To me, the lesson that it’s okay to break the rules when you want something bad enough is not as important as fairness and honesty. Had this just been a YouTube video, I don’t think the GSUSA would have taken issue. The online ordering system the father set up is where the line was crossed, essentially allowing his daughter and her troop to “steal” sales from other girls. Bear in mind that I work in online marketing myself, and while I’m usually the first person to advocate brick and mortar organizations to leverage social media and online marketing to their benefit, I still stand behind the Girl Scouts in their decision in this case.
None of the articles I read commented on whether or not the girl had to forfeit those sales; my best guess is that they let those orders stand at the time the website was taken down. I’d love to see her embrace social media in other ways with working on different badges or other troop-run fundraisers to help them go to camp. That would allow her father to teach her what he really thinks he’s teaching her, about updated marketing tactics and technology, without the underlying questionable rule-breaking message.Read More