Category Archives: News

Girl Scouts Rebranding?

Girl Scouts Rebranding?

I read an interesting article recently from the Washington Post titled Blogs In, Badges Out as Girl Scouts Modernize.  As a marketer by profession and life-long Girl Scout purist and enthusiast, this naturally piqued my interest on multiple levels.

Long associated with images of dorky vests and singalongs around the campfire, the 97-year-old Girl Scouts of the USA is trying to become cool. Or at least cooler.

With enrollment dropping sharply, the organization is experimenting with a total makeover of the Girl Scout experience.

What’s in: books and blogs written in girls’ voices on topics such as environmental awareness and engineering; troops led by college students; videoconferencing with scouts in other countries.

What’s out: textbook-style lessons on the value of helping others; shunning the Internet; moms as troop leaders for teenagers.

Thin Mints are not in jeopardy, but — OMG! — badges will be de-emphasized.

“We took a step back and asked, ‘What do girls need from us right now?’ ” said Eileen Doyle, the Girl Scouts’ senior vice president of program development. “There is consistency in our goals throughout our history, but we can maintain that while being fun, edgy and challenging for modern-day girls.”

I’m of two minds about the loss of badges as a core of the Girl Scout program.  I learned so much about very diverse things in my pursuit of badges.  I was an overacheiver and I wanted to earn as many badges as possible, including all the dabblers in various categories.  That goal forced me to broaden my intellect, and I can’t imagine being who I am now without having picked up those little bits of information that broadened my horizons.  On the other hand, I’d hate for girls to not join scouts just because of some of the negative stereotypes surrounding it, that it’s all badges and cookies.  I hope this works out for them, but I also hope that they find ways to increase learning opportunities that loosing an emphasis on badges might otherwise be lessened.

Happy 97th Birthday Girl Scouts!

Happy 97th Birthday Girl Scouts!

Wow, it’s hard to believe that the Girl Scouts of America are just 3 years away from celebrating their 100th birthday!

Juliette “Daisy” Gordon Low assembled 18 girls from Savannah, Georgia, on March 12, 1912, for a local Girl Scout meeting. She believed that all girls should be given the opportunity to develop physically, mentally, and spiritually. With the goal of bringing girls out of isolated home environments and into community service and the open air, Girl Scouts hiked, played basketball, went on camping trips, learned how to tell time by the stars, and studied first aid.

Within a few years, Daisy’s dream for a girl-centered organization was realized. Today, Girl Scouts of the USA has a membership of nearly four million girls and adults, a significant growth from its modest beginnings nearly a century ago. In fact, more than 50 million women in the U.S. today are Girl Scout alumnae. We invite you to learn about our robust organization and its rich history. From our willingness to tackle important societal issues, to our commitment to diversity and inclusiveness—Girl Scouts is dedicated to every girl, everywhere.

I can’t tell you what Girl Scouts did for me growing up.  While not a terrible childhood, it certainly wasn’t picture perfect either.  I give Girl Scouts a LOT of credit for giving me the ability to look back on my formitive years and to be able to say they weren’t that bad.  All my best memories growing up involved Girl Scouts, whether is was regular troop meetings, outings, council camping trips, or summer camp.  Heck, I even spent the Loma Prieta earthquake of 1989 at a Girl Scout meeting!  It’s helped me to become the strong woman I am and I can’t thank my leaders and other volunteers enough.

I’m sadly not in touch with them anymore, but in the off chance they ever do a Google search for their names… THANK YOU!  Shirley Taylor, who was my leader from the time I was in Brownies until the day I graduated high school, was a huge influence and inspiration in my life, and I kick myself all the time for not keeping in better contact after going away to college.  While in high school our troop was merged and co-lead by Deborah Kelly and her sister Pam (for the life of me I can’t remember Pam’s last name).  They also helped to shape me as a young woman ready to go off into the world and I learned so much from them as well.  I can only hope someone finds this and forwards it to them so Thank you so much from Trisha (Floyd) Fawver!

Man robs San Antonio Brownie Girl Scouts selling cookies

Man robs San Antonio Brownie Girl Scouts selling cookies

SAN ANTONIO  — A robber and his accomplice in a getaway vehicle stole about $250 from a group selling Girl Scout cookies, leaving one of the girls “devastated.”

Members of a Girl Scout Brownie troop and two adults were selling cookies outside a Walgreen’s drugstore in San Antonio Wednesday night when a man walked out of the store and grabbed a bag containing proceeds from the cookie sales — about $250 and a check — police said. A woman driving a vehicle picked up the robber, and the couple drove off, according to police.

The store manager, Patricia Grohman, told the San Antonio Express-News that she ran outside when she heard screams.

“One little girl was just devastated, and she was very frightened,” she said. “She had worked so hard to earn that money, so I just tried to calm her down and make sure she was OK.”

Grohman said Walgreen’s customers have donated money that will be presented to the troop.

This is an older story from February 21st, but I felt the need to comment.  Brownies are generally between 5-7 years old, on average.  What kind of person steals from a 6 year old girl?!  This is tragic to say the least.

Get your cookie gear on!

Get your cookie gear on!

Received an email today from the Girl Scout Store advertising all their cookie gear.  They now have everything from badges, to socks, to scrapbook kits, to a totally awesome cookie jar!  Check it out all the Girl Scout cookie gear here.

I’m not the kind of person that uses a cookie car, but this is awesome.  Also, to reflect back for a moment, it’s been 10 years since I was a girl scout and I can selfishly wish they’d been smart enough to market this kind of thing when I was a scout!  Not only is this a cool piece of paraphernalia, but it would have been a great thing to be able to sell to neighbors, friends, and relatives along with the cookies.  What an up-sell opportunity!  I have the benefit of being able to look back on this from my current career in marketing to know that any up-sell opportunity it one worth exploring.

I’m also really glad to see that there are actual badges now regarding the cookie sales.  I remember all we got was the event patch for participating, and I always had the nifty little Top Seller add-on patch.  Way to go GSUSA!

Girl Scout Cookies Not Affected by Peanut Butter Warning

Girl Scout Cookies Not Affected by Peanut Butter Warning

NEW YORK, N.Y. — Neither of the two licensed bakers affiliated with Girl Scout® Cookies, ABC Interbake or Little Brownie Bakers, source their peanut butter from the supplier involved in the current peanut butter warning.

All ingredients used in Girl Scout Cookies are regularly inspected to ensure they are safe for consumption.

FDA and other regulatory agencies have indicated that Peanut Corporation of America (PCA) is the focus of their investigation concerning a recent Salmonella outbreak thought to be caused by tainted peanut butter. PCA does not supply peanut butter used in any variety of Girl Scout® cookies.

Food safety and quality are of the utmost importance to us. The Girl Scout® Cookie Program is the nation’s premier entrepreneurship and educational program for girls and we appreciate your support in your local communities.

For more information on where to get Girl Scout Cookies, go to www.girlscoutcookies.org.